Principal Investigator

Mohammad Atari

Assistant Professor, Department of Psychological and Brain Sciences

Mohammad Atari is an Assistant Professor in the Department of Psychological and Brain Sciences at the University of Massachusetts Amherst, where he directs the Culture and Morality Lab. His research examines the intersection of culture, evolution, and morality: why morality binds people together, and how it can divide them into “us” versus “them.” He studies moral values and cultural change from a cultural-evolutionary perspective, combining social-psychological experimentation, fieldwork, and natural language processing. He joined UMass Amherst in fall 2023 and is a recipient of the SAGE Emerging Scholar Award from the Society for Personality and Social Psychology.